The brain needs a very good reason to change. Even in the face of rational argument or glaring imperatives, we still like to follow paths of least resistance. We tend to hold off change because it can feel painful, uncomfortable, and frustrating. It also requires huge tenacity and huge courage. The flip side of change is that creativity often arises when we are forced to alter our cognitive habits. Change forces us to find news ways to bring ideas together. Out of the intersection of new thinking and experimentation with different ideas emerge original ways to problem solve. Artists are experts in embracing new ways of thinking and navigating the world.