Small Screen, Big Stories: The Rise of Vertical Drama

Join Marina Elderton, co-founder of Tattle TV, for Small Screen, Big Stories: The Rise of Vertical Drama, an exploration of one of the screen industry's emerging storytelling formats.

Discover what's driving the growth of vertical drama, who its audiences are, and how it differs from traditional TV and film. Marina will share insights into the craft of vertical storytelling, from creating compelling characters and strong opening hooks to building fast-paced narratives and cliffhangers that keep viewers watching. Drawing on her experience with Tattle TV, she'll also discuss what makes a project stand out, what platforms look for in stories and writers, and how screenwriters can adapt their skills, pitch ideas and explore new opportunities in this evolving market.

More about our guest speaker
Marina Elderton is the Co-Founder of Tattle TV, the UK’s first dedicated vertical entertainment platform, and EMC Media Labs, a studio adapting film and television IP for mobile-first viewing. Tattle TV has been recognised by international industry press, including Deadline, which named the company among the “new wave of vertical video creators to watch” alongside global studio Holywater.

Marina is currently part of YouTube’s flagship Creator Incubator programme, which supports the next generation of digital creators. Originally a film producer and composer, she has worked on projects for the BBC, Sky Arts and Film4, as well as advertising campaigns for international brands including Cadbury, Lynx and Vodafone. Her background in film and music informs a creative, storytelling-led approach to developing formats for evolving viewing habits.