Jason Yates: From Storyteller to AI Creator

One creator’s experience. One big question: in a world where AI can create anything, what will make our stories matter?

A conversation with creative director, producer and Gen AI consultant Jason Yates about a career built around storytelling, creativity and culture. A candid look at where creativity has come from, where it is heading, and how creatives can adapt without losing what makes their work human.

Jason will reflect on his journey from working in front of the camera to leading global campaigns and creative teams across advertising, entertainment and brands including Amazon and the Kardashians.

We’ll explore what makes a great story and whether those fundamentals are changing in the age of AI.
Jason will share how he is using generative AI across film, TV, advertising, fashion and brand development. We’ll discuss the opportunities AI creates for creatives, as well as the questions it raises around originality, authorship, ethics and the role of human creativity.  

Most importantly, we’ll ask what happens to storytelling when the barriers to creating images, films and entire worlds become dramatically lower.

About Jason Yates 
Jason Yates is an accomplished Creative Exec and Producer, creating defining ‘world first’ moments for some of the world’s most ambitious organisations.

Jason began his career in the early 90s onscreen, most notably, in BBC1’s EastEnders and Steve Coogan’s BAFTA winning comedy Pauline Calf’s Wedding Video.

Moving behind the scenes to direct ads and branded content led to Creative Director, Brand Director and MD C-Suite roles in advertising agencies. With a passion for connecting with youth audiences, Jason created and led ‘defining moments’ for Missguided (Baddie Winkle, 90-year-old Instagram star), Sky TV (Sky Go), Alize (iconic US drinks brand), Issey Miyake, Banksy, Adidas, Footlocker, Expedia and Hotels.com.
For Protein World’s collaboration with A –list Reality TV star Khloe Kardashian, Jason worked closely with Khloe and her team to create a creative campaign that received over 145 tier 1 positive PR / Media pieces globally within 24 hours of the campaigns release.

Jason has returned to his roots as an EP, acquiring and developing IP for scripted entertainment, working with diverse new Writers and Producers Angus Finney and Barrington Robinson (The Responder BBC, A Town Like Malice Sky TV)

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